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Digital media perspectives from Prudential Corp (and an iPhone app)
Just caught up with Sean Rach, Prudential Corporation Asia’s Director of Media & Corporate Events over email (with help and prompted by their PR agency Burson Marsteller) Discussions started with...
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Starbucks social and digital strategy
At the risk of reinforcing my (somewhat fallacious) positioning as a ‘Social media’ guy (I am a digital marketing person- and a proponent of engagement led marketing), here is an interesting and...
View ArticleSocial Media World Forum Asia- My ‘Chairman’s introduction’ article
Privileged to be chairing a day at Social Media World Forum for 23rd September in Singapore. Will write more about it- though for starters- here is my Introduction note for the day:...
View ArticleThe Brand Exchange- Value of Brand led advertising and ad exchanges
Had an interesting session at the MediaMind Digital Experience Day. The topic I was given was: The Brand Exchange- Maximizing your reach Historically exchanges have been widely utilised by agencies and...
View ArticleEngagement led marketing- and how digital marketing disciplines could work...
National sales and marketing congress, an annual event organized by Marketing Institute of Singapore invited me over for taking a one hour session with the audience. The topic? I evangelize (what I...
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The Change Agent
I can’t stand status quo. Somehow. I want it sometimes- even long for it. But I can’t seem to stop challenging it. In my many years of working life, I have always found myself at the center of change....
View ArticleSearch, Social Media and Instant Gratification
Internet was always about faster access- access to content and access to people. And just about lately- the powerhouses of the web are moving towards real time internet- in an unprecedented manner....
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How to change the world (and no economic crisis) forever- Part 1
Part 2 of this discussion here Been thinking about something. What ails the world? The answer is simple. Exactly the same thing that makes this world go round. MONEY. The concept of Money- a freely...
View ArticleDigital Media Display Ad formats to watch out for in 2012
Came across this interesting collage for the possibly upcoming trends in Display media. Well at some point or the other we all have advocated many similar ad formats. And even wondered why publishers...
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Social Asset Snack and Content Marketing
As a collector and as someone who has a fetish for things illustrated, drawn, sketched, music-tized, videotized and demonstrated- especially information in a graphical format – I try to spread,...
View ArticleThis market. Is Dead.
This market. Is dead. The digital ‘market’. In Asia. It’s booming- you say. Growth continues. Well, depends on the lens you put on. Let’s come down from a macro viewpoint- to some factors that...
View ArticleSponsored video: The Fact Checkers Unit series and Content Marketing
In my previous posts I have talked many times about the power of content marketing. Some of them have been about infographics and others about various other formats. Key elements of content marketing...
View ArticleRemembering V Ramani
V Ramani- the charismatic media personality from India is no more. I found about this from Alok Kejriwal’s post on Facebook and his tribute- and then found out more through various news articles....
View ArticleSES Singapore 2013
Chasing The Storm have been associated with SES since 3 years now. This year too, Chasing The Storm are one of the media partners- so here are some details about SES Singapore 2013 SES Singapore...
View ArticleWill Atlas shrug Facebook? (LinkedIn post)
This is a post I published on LinkedIn platform. Original can be accessed here: So Facebook (re)launched Atlas yesterday. The first thought that came to my mind was “What took you so long?” and the...
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